Korean cosmetics business franchise model

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  Advantages of choosing UNICOS’s franchised cosmetic business

  These days, there are a lot of cosmetic franchises, but not all of their business strategies work well. At UNICOS, we are certain that we can offer the following advantages and benefits:

  The market is open and the client base is solid

  Vietnamese people’s thinking is becoming more and more modern and mindful of beauty and health issues nowadays, which is a great foundation for the industry of health care services. In particular, UNICOS has given users access to hundreds of well-known cosmetic brands from Korea including innisfree, laneige, the face shop, 3CE… and has established credibility and trust in the market by appealing to the mentality of the Vietnamese people that they always want to choose reputable stores with perfect quality at an affordable price.

  Customers recognize you for these three things: With the most affordable prices, the highest caliber products, and the best customer service, UNICOS has established a solid clientele and a presence in the Vietnamese cosmetics industry. As a result, when you sign a franchise agreement with UNICOS, you already have a sizable market and a reliable client base.

  Rapid deployment

  The franchisee won’t have to spend time looking for high-quality products at competitive costs when picking a franchise model at UNICOS. Additionally, they save time by already having ideas for a new facility thanks to the brand’s success and expertise, which makes it very simple to establish a new facility. It just took a month to complete the concept, shop design, decorating, and equipment investment processes.

  Investors must do a lot of calculations if you launch your own company and develop your own brand. Unnecessary financial losses will result if the computation is done incorrectly.

  Low initial investment, big profit margin

  Many individuals think that adopting a franchise model is expensive. But this is a wholly incorrect viewpoint. Franchisees can learn how to construct cosmetic stores with well-known brands in the industry for just a one-time cost. As a result, investing in a cosmetics business at UNICOS will be far less expensive than starting a store on your own.

  At UNICOS, operational, managerial, and marketing concerns are all supported when purchasing a franchise model. Using the franchise model, management procedures, operations, and marketing consulting are transmitted to franchisees. Thus, the store can run efficiently.

  As a result, while using this system, the profit rate is quite high because:

  • Marketing support: The knowledgeable UNICOS marketing staff constantly works with owners to promote and communicate through all channels, from online to offline, in order to bring in additional clients to  increase revenue.
  • Reputable brand: UNICOS is well-known for offering high-quality goods at reasonable costs, which has helped it attract in a lot of customers.
  • Reducing the cost of employee training: UNICOS will offer the most assistance for employee training by setting up training sessions on cosmetics and procedures both at the head quarter and at shops.

  The market is less competitive, particularly in the provinces

  The majority of luxury, large cosmetic shops are located in major cities like Hanoi and Ho Chi Minh City, necessitating the need for distinct places of sale. In the meanwhile, there are no stores carrying reputable brands in the smaller regions where the demand for beauty products is rising. Therefore, the option to open stores in developing provinces is also a very potential option.

   

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  Korean cosmetics – Products are always in demand

  Regardless of age or gender, cosmetics are one of the most essential beauty tools for everyone. Korea is consistently at the forefront of the beauty sector, especially the cosmetics market. In addition, Korean cosmetic brand items are particularly popular on the Vietnamese market and lead the global rankings.

  If it weren’t for the outstanding quality of the items it offers consumers, the Korean cosmetic company would not be so well known. Using modern technology and carefully chosen ingredients, a range of high-quality products has been created to fulfill all of your skin care needs. The majority of Korean skin care products are made with natural components like aloe vera, green tea, honey bee, rice bran, etc. Well-known companies like Innisfree, The Face Shop, Lanegie, Missha, 3CE, and others have all introduced safe and beneficial skin care products.

  Not only that, but the majority of Korean skin care products use natural ingredients that are extracted and derived from nature, such as green tea extract, volcanoes, olives, fresh fruits,… that have not been chemically altered and don’t contain any synthetic or artificial ingredients, making them very safe for consumers.

  Along with the quality of the product, packaging and design have a significant impact on how the customer feels about using it. As a result, Korean cosmetic manufacturing enterprises are constantly willing to experiment and take chances, resulting in the release of hundreds of thousands of different products to the market to satisfy the demands of consumers worldwide. This improves women’s perceptions of goods, increases their eagerness to try them, and helps consumers have a better attitude about skin care.

  According to the user’s demands, the price of Korean cosmetics is highly reasonable, although the range of prices for the various goods ranges from affordable to expensive. Diverse goods with a range of costs can provide consumers affordable rates while maintaining quality. It is clear that Korean cosmetic brands are dominating the Vietnamese market.

  Due to the aforementioned reasons, Korean cosmetics are often recognized for their high product quality and reasonable prices, suitability for all ages and lifestyles, user-friendliness, and ongoing popularity in the cosmetics industry.

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  Why should you choose UNICOS for your franchise?

  There are numerous brands to select from using the franchise model because cosmetic stores are currently quite developed. UNICOS is unique and distinguishes itself from other businesses for a number of reasons, including:

  • UNICOS is certain that it is a provider of real cosmetics with the best quality and the most competitive prices available.
  • UNICOS will offer free samples of well-known Korean cosmetics to shops. UNICOS also equips each store with a TV that plays videos about Korean products.
  • UNICOS will supply 3D design drawings, interior décor, display, as well as staff uniforms for each shop in order to synchronize in the store system.
  • Under the UNICOS franchise concept, a team of beauty professionals will always train shop employees twice a month on new products and beauty techniques. Additionally, workshops and regular shop training will be organized at the company’s headquarters.
  • In addition to delivering a range of cosmetic goods in a variety of styles to retailers rapidly (within a week), UNICOS also registers exclusive rights for the top products on the Korean market, despite these products being unpopular in Vietnam. This is a great chance for shops to provide consumers high-quality goods.
  • UNICOS’s policy is to safeguard its shops jointly, to help them grow together, to help them establish a more reputable brand, and to help them stand solidly in the market. The distance between its stores must not be less than one kilometer.

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  Franchise process at UNICOS

  There are 7 steps to franchising with UNICOS:

  Step 1: Consulting with company and shop location assessment

  First, investors will be relieved of various concerns by participating in discussions and consultations where UNICOS professionally provides advice. Unicos is always looking for investors with a basic understanding of cosmetics, a willingness to develop, and the ability to cooperate with other investors. In addition, as a UNICOS franchise store, we will carefully consult with franchisees about the guidelines for permissible regions or locations, especially hotspots that can attract consumers’ attention as central commercial districts in a region, taking into account the characteristics of the region.

   

  Step 2: Order products for contract signing and store opening.   When a franchisee selects a franchise business, a contract is concluded through consultation and negotiation, and the franchise fee must be paid to UNICOS. When properly signed by both parties, the terms and conditions of the Agreement will be binding and effective.  Also, products for store openings will be ordered at this time

   

  Step 3: Set up your store interior UNICOS produces and provides store design and 3D perspective drawings according to the size and structure of the store by an interior design company designated by the head office. UNICOS develops and proposes several designs according to the space and area of the store, and franchisees can choose the design they want. All UNICOS stores establish a unified image design and system by applying the company’s unified CI (Corporate Identity).

   

  Step 4: Delivery of goods for store opening in Korea Products that have been paid for after the contract are shipped from Korea, and the expected delivery date is 7 to 10 days in Vietnam.

   

  Step 5: Finishing the store interior and displaying the product shelves After the store finishes the interior and installs all display stands, the store is decorated with Korean cosmetics brand logos and advertisements such as P.O.P. Finish lighting the shelves and installing screens inside and outside the store.

   

  Step 6: Train store staff on makeup and sales techniques UNICOS headquarters dispatches a professional support team to provide training to each store, including makeup, beauty, and new products. UNICOS experts continue to support franchisees in stages such as marketing to attract customers and continuous training in sales techniques.

   

  Step 7: Shop opening ceremony UNICOS will accompany the store owner to cut the ribbon to officially open the store after finishing the process of establishing and training the personnel for the stores.

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